HIGHLANDS FOOD & WINE 2024
Fall Internship l Marketing Design Intern
As a Marketing Design Intern at Paris Mountain Marketing during the fall of 2024, I had the opportunity to contribute to the execution of the art direction for the Highlands Food & Wine Festival in Highlands, North Carolina. The art direction was designed to reflect the unique charm and spirit of the region while capturing the essence of the festival itself. I played an active role in creating a wide range of visual materials, including signage, wristbands, and advertisements, all tailored to enhance the festival experience. Additionally, I collaborated with the team to ensure consistency in the design elements, aligning them with the festival’s branding and atmosphere.
Each chef had a dedicated 18” x 24” sign displayed next to their tent for all four days with the corresponding theme.
I was in charge of curating the credentials, wristbands, name tags, flags, and banners for the festival. The wristbands were color-coded to correspond with the festival's themes for each day.
I created a few advertisements for Vessel Magazine to help promote the HFW festival, along with a thank-you note for participants following the event. I also helped craft the stage scrims for Truckin’, Main Event, and A Shot At Redemption based on the specific art direction for each day.
This is a real event and design work that was displayed at the festival in November 2024.